Welcome! Here’s a little about me:
I write content and work on videos for a leading mortgage company
A former Sales leader with technical knowledge in banking, credit and mortgage, I work for a leading mortgage company as both the subject matter expert and content strategist to elevate the brand narrative and contribute to growth across multiple business channels.
I’m responsible for strategic campaign concepting and writing, as well as transforming business concepts into effective and easy-to-understand written communications.
My marketing efforts are guided by my prior experience as a Sales Leader
I’m a skilled communicator and a customer-focused marketer. My understanding of customer pain points, and abilities to overcome objections and speak the language of the customer contribute to my success as a marketer.
I focus on authenticity, which stems from years of experience building client relationships. It’s how you will reach the mind and hearts of the people you’re trying to connect with.
Prior to my current role, I was the Vice President of Sales for one of the B2B divisions, where I built a national sales support team, grew the division’s top accounts, and was awarded Top Performer in sales and business development.
Purpose and values are important to me
Having spent a majority of my 14+ year career helping people make important financial decisions. In my current role, I strive to create content that delivers information directly from the experts (educates) that is also easy to understand and entertaining (relates).
My coworkers know me as the Chief of Snacks
My desk is lined with snacks that I happily share with my colleagues. Outside of work I enjoy baking, food adventures, and trips to the beach with my family. I grew up in San Jose (Silicon Valley), but later moved to Southern California. I now live in Ventura County with my husband, two kids, and our Shih-Poo.