Rosalind Prieto

Hi there, I’m Rosalind.

You know that friend you always call up because you’re feeling overwhelmed, unsure about what to do about a problem, or just need to get a second opinion?

That’s me. 

I’ve always been the one people call when they have anxiety, or need help re-focusing, re-arranging or regaining control over something going on in their life.

If your daily planner was a person, it would be me.

Even in my career – primarily in sales and account management – I find myself on the phone with a client talking about the health of their business, their mental health or how to kick up their productivity a notch. Not part of my job description, but they always joke that I should charge them for the “therapy session”.

I find that I’m having the same conversation with different people again and again, and I think it means something. I don’t know what I’m launching here or what it will eventually become, but I am starting with content.

I will create and curate content about planning, productivity, and how to take control and design the life you want.

I believe that you can do anything with the right research and planning. Anything.

I have two goals:

  • to share what I know with people who don’t know me well enough to “just call me up”;
  • and to be more productive (since it’s in my nature) by writing down things I often repeat


About Me

I am a wife, and mother of two, with a full-time career. I am the oldest sister of three, and consider myself their second Mom (whether they agree or not, lol). I am a second-generation daughter of immigrants, and the first in my family to attend and graduate from a university.

My professional background is in financial services, primarily in lending, sales and account management. I have worked for companies such as JPMorgan, Wells Fargo and Morgan Stanley. The clients I’ve worked with range from business owners to corporate executives.

In 2015, while working full-time and pregnant with my first child, I started a fully-employed MBA program (on-campus!).

In 2017, while pregnant with my second child and still working full-time, I completed the program and graduated with an MBA, emphasis in Marketing. I also hold a B.A. in Business Management Economics.

I have served on multiple non-profit boards, leading committees for fundraising events, publicity and social media.

Fun fact: I’m a black belt in Tae Kwon Do, and a former concert and marching band geek.

I enjoy spending time with my family, photography and other adventures — you can check out what I’m up to on my Instagram feed and stories (@rosalindprieto).